http://hessiej.wordpress.com/2008/11/10/adapt-or-die-the-current-economic-crisis-creates-a-much-harsher-picture-of-what-lies-ahead-in-2009/ ....cause there's something to say Sat, 17 Oct 2009 21:45:57 +0000 http://wordpress.com/ hourly 1 http://hessiej.wordpress.com/2008/11/10/adapt-or-die-the-current-economic-crisis-creates-a-much-harsher-picture-of-what-lies-ahead-in-2009/#comment-88 Adapt or Die: The current economic crisis creates a much harsher picture of what lies ahead in 2009. Video Sat, 14 Feb 2009 06:30:23 +0000 http://hessiej.wordpress.com/?p=300#comment-88 [...] first collected Added 09 Nov 08 from hessiej.wordpress.com Flag as inappropriate or [...] [...] first collected Added 09 Nov 08 from hessiej.wordpress.com Flag as inappropriate or [...]

]]> http://hessiej.wordpress.com/2008/11/10/adapt-or-die-the-current-economic-crisis-creates-a-much-harsher-picture-of-what-lies-ahead-in-2009/#comment-71 hessiej Tue, 18 Nov 2008 05:29:01 +0000 http://hessiej.wordpress.com/?p=300#comment-71 Thanks Raffael. You're bang on! I'm a bit biased on the social media space because I've been hanging around it a while now. But I believe that this time is the test and learn phase and companies who are early adopters of this channel and learn how to navigate through its intricate and sensitive pathways will be the eventual leaders in this space. There are so many companies who have tried and failed. But the key is to keep trying until you get it right. NOW definitely is the best time. The coming months will see increased social traffic by virtue of the jobless population. While sales may be more difficult to garner, being able to succeed through brand engagement and the extension of conversation will lead to long-term, sustainability. Thanks Raffael. You’re bang on! I’m a bit biased on the social media space because I’ve been hanging around it a while now. But I believe that this time is the test and learn phase and companies who are early adopters of this channel and learn how to navigate through its intricate and sensitive pathways will be the eventual leaders in this space. There are so many companies who have tried and failed. But the key is to keep trying until you get it right. NOW definitely is the best time. The coming months will see increased social traffic by virtue of the jobless population. While sales may be more difficult to garner, being able to succeed through brand engagement and the extension of conversation will lead to long-term, sustainability.

]]> http://hessiej.wordpress.com/2008/11/10/adapt-or-die-the-current-economic-crisis-creates-a-much-harsher-picture-of-what-lies-ahead-in-2009/#comment-70 raffael Tue, 18 Nov 2008 01:40:11 +0000 http://hessiej.wordpress.com/?p=300#comment-70 Great read, agree with all the points. Now, more than ever businesses will need become more lean and adopt a speedboat rather than cruise ship mentality, quick tactical initiatives with long term dividend, rather than expensive, long term strategy. The social space provides cheap and seemingly endless potential for brand awareness and those e-pioneers who learn to exploit it. The way I see it, its as good a time as any to be in our business.. right? Great read, agree with all the points. Now, more than ever businesses will need become more lean and adopt a speedboat rather than cruise ship mentality, quick tactical initiatives with long term dividend, rather than expensive, long term strategy. The social space provides cheap and seemingly endless potential for brand awareness and those e-pioneers who learn to exploit it. The way I see it, its as good a time as any to be in our business.. right?

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